Yokai Barber Collective

Brand Film & Social Reels

Project Overview

This project was created to showcase the identity, atmosphere, and craft behind Yokai Barber Collective — a modern barbershop rooted in individuality, culture, and community.

A main piece and a set of short-form edits were produced for social platforms. Together, the edits form a cohesive content package designed to strengthen Yokai’s visual identity while remaining flexible for ongoing social use.

Edit 1 — Brand Promo Reel

The Approach

The main promo was shot with a cinematic, brand-first mindset, focusing on mood, texture, and detail rather than overt advertising. Filming centred around natural interactions, close-up craft moments, and environmental shots that reflect the shop’s aesthetic.

Movement and pacing were kept fluid, with clean transitions and subtle rhythm-led edits to give the piece a polished but grounded feel — allowing the space and the people within it to speak for themselves.

The Result

The final edit acts as a visual introduction to Yokai Barber Collective, communicating quality, personality, and atmosphere in a way that feels authentic rather than staged. It works as a hero reel for social platforms and as a brand piece that can be reused across future marketing.

Edit 2 — Barber Introductions

The Approach

This reel was designed to highlight the individuality of each barber while maintaining a consistent visual style across the piece. Short, character-driven segments were captured for each barber, focusing on expression, movement, and interaction with clients.

The edit balances rhythm and clarity, ensuring each barber feels distinct while still contributing to the wider brand identity.

The Result

The finished reel introduces the team in a personable, engaging way — reinforcing trust and familiarity for both new and existing clients. It functions as strong social content that humanises the brand and celebrates the people behind it.

Edit 3 — Product Feature Reel

The Approach

The product reel was shot with a clean, minimal focus, treating the retail items as an extension of the Yokai brand rather than standalone products. Close-ups, controlled movement, and selective focus were used to highlight packaging, texture, and placement within the shop environment.

The aim was to keep the edit visually striking without feeling sales-heavy.

The Result

The final piece presents Yokai’s in-store products in a premium, understated way, suitable for organic social posting and ongoing reuse. It reinforces brand consistency while subtly encouraging retail engagement.

Edit 4 – ‘The Black Stuff’ Feature Reel

The Approach

This piece was designed to showcase The Black Stuff range within a real barbershop setting, focusing on atmosphere, texture, and placement rather than staged product use.

With filming limited to environmental and static shots, the approach centred on treating the products as part of the wider Yōkai Barber Collective experience — integrated naturally into the space rather than presented as standalone advertising.

Close-up detail, shallow depth of field, and controlled camera movement were used to highlight packaging, materials, and branding, while maintaining a consistent visual language with the wider project. The aim was to let the products feel lived-in and authentic, aligned with the shop’s aesthetic and tone.

The Result

The final reel presents The Black Stuff in a clean, understated way that feels organic to the barbershop environment. It functions as a versatile piece of content suitable for social platforms, website use, and brand storytelling — reinforcing quality and identity without relying on overt promotional techniques.