Klaw DJ - MF Klaw
Short social teaser and Spotify Canvas
Project Overview
This short-form promotional edit was created for dubstep artist and DJ, Klaw DJ, to support the release of the track MF Klaw. Filmed during a live performance at Rock City, the piece captures the intensity and atmosphere of the crowd alongside the energy of the DJ set.
Designed primarily for social media promotion, the edit combines live performance footage with rapid, beat-synchronised cuts to mirror the aggressive rhythm and structure of the track. The final piece highlights the connection between the DJ and the audience while reinforcing the chaotic, high-energy nature of dubstep performance.
A secondary deliverable was also created in the form of a Spotify Canvas loop, providing a seamless visual accompaniment to the track when streamed on the platform.
The Approach
The edit was designed around the rhythm and structure of the track itself, with visual cuts and transitions aligned closely to the beat and bass impacts within the music.
Live footage captured from within the crowd was combined with close-up shots of the DJ and lighting elements from the venue, allowing the visuals to shift between intimate performance moments and wider crowd energy. Rapid cuts, speed ramps and glitch-inspired typography were used selectively to enhance the impact of key moments in the track.
For the Spotify Canvas version, the edit was condensed into a short looping sequence that maintains visual intensity while remaining seamless when repeated within the Spotify player.
The Result
The final deliverables include a 16-second social media teaser designed to promote the track across platforms such as Instagram and TikTok, alongside a looping Spotify Canvas visual to accompany the track directly within the streaming environment.
By combining live performance footage with rhythm-driven editing and bold visual accents, the final piece creates a short but impactful promotional asset that reflects the sound and identity of the track while remaining optimised for modern music promotion platforms.